Inspired by the honourable Prime Minister, Narendra Modi’s vision and efforts, the International Indian Film Academy (IIFA) & AquaKraft have launched Be Water+ve, a movement to transform India by making villages Water+ve by 2030.

As per the World Water Development Report, the global urban population facing water scarcity will touch 2.4 billion of which India would be the most affected.

With only 4 per cent of the world's water resources available to cater to 18 per cent of the world's population, and 20% of the world's cattle population, india is "among
the most water-stressed in the world."

Ways you can make a change.


Be a water +ve champion

Save, recycle, reuse, and recharge: these words are more than just a catchy ad campaign. They are the keys to a sustainable future. Make small changes in your daily routine, like turning off the faucet when brushing your teeth or using a bucket instead of a shower while bathing, to contribute to a healthier planet. Join the world’s first digital water savings bank and help conserve water for a more sustainable future. With easy-to-use digital tools and resources, saving water has never been easier. So why not take the first step towards a more sustainable lifestyle and become a water +ve champion today?


Be water +ve everytime you drink

water with

Water positivity used to be tough. But not anymore. AAPA water positive water purifier is a unique innovation that wastes no water every time it treats it. In today’s time where water quality across the globe is questionable, water purifiers are the ideal solution. But almost all water purifiers today run on RO which wastes 3 litres of water for every 1 liter of water that you drink.
AAPA saves it all.


Adopt a village

Adopting a village in India under your CSR/CER/ESG/Sustainability initiative and working towards making it water positive is a noble and impactful endeavor. Not only does this initiative align with the United Nations’ Sustainable Development Goals, but it also presents a unique opportunity for your organization to make a meaningful difference in the world. Supporting a water-positive village can also help to enhance the corporate image and reputation, demonstrating a commitment to social and environmental sustainability. So why not take the first step towards a more sustainable future and sponsor a village to make it water positive today?